ADMA Marketing Automation Forum

On the 19^th of October the Australian Direct Marketing Association hosted the ADMA Marketing Automation Forum. An expert panel discussed the opportunities and pitfalls of marketing automation, and how the right implementation can help identify leads, increase sales, and build customer relationships. 

MathMarketing’s CEO and Founder, Hugh Macfarlane, shared his expertise on how marketing automation can progress buyers through their journey. He was part of a 4-man panel consisting of:

Andrew Bidese – Digital Strategy Lead, GE Capital
Andrew Kent – Director Online and Innovation, Green Hat
Jeff Clark – Managing Director, Silverpop APAC

Hugh and his fellow panel members are very candid in their views about reaching the right prospect at the right time, and aligning your message to what they are ready for at that stage in their journey.

Progress the buyer along their journey

Talk to the right people, at the right time, with the right message

Identify where the buyer is on their journey

Writing valuable content for the buyer

Tools that enable dialogue

The importance of the first touch point

Map out the buyer’s journey before buying

Success stories