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- Hugh Macfarlane to present Funnel Plan training workshop for b2b marketers at DemandCon in May 2012
- MathMarketing appoints Bob Apollo as Funnel Coach
- Funnel Master, Hugh Macfarlane, and Marketing ROI guru, Jim Lenskold, join forces to present Funnel Forum
- Looking for SEO keyword researcher / analytics guru
- Looking for Office template guru
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SEO
3 Reasons Why Australian B2B Marketers Are Going Inbound
Inbound marketing isn't a well-known phrase to Australian marketers (yet!), but 2012 sees B2B marketers quickly catching on to the inbound marketing revolution. Inbound marketing refers to the art & increasingly the science of attracting buyers to your site, (getting found) converting them to leads (nurturing) and figuring out what is and isn't working (analytics).
Looking for SEO keyword researcher / analytics guru
We are a highly developed user of SEO, but the CEO is the main creator / resident geek re key word research, page optimisation, and analytics, and that is poor leverage of his skills. We're looking for an SEO analyst who is very efficient in researching key phrases (quantitative and qualitative assessment of competition for phrases, volume and trends) on-site and off-site optimisation, and analytics / optimsation tests.
