Make your B2B Marketing Count

leads

Call your leads quickly, and stop calling after 20 hours

B2B marketers know how important it is to follow up leads quickly. But do we know how quickly? And can call backs actually hurt your chances?

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Building Global Lead Scoring and Nurturing Programs at DemandCon 2012

Do you know what your ideal customer looks like and are you doing anything to help them find their way to you when the time comes to buy? John Sweeney and Ceri Jones teach you how to spot, track and engage ideal customers using lead scoring and nurturing programs at DemandCon 2012.

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How to measure lead effectiveness

Some businesses change their tactics with the same amount of science as they used to choose them in the first place - none. Others get themselves into such a state about how to decide whether to change or not, that they analyse themselves to death.

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