Make your B2B Marketing Count

b2b marketing plan

To market, to market, to buy a fat pig...

The term “market” must be just about the most over bandied term in...ironically...marketing.  As Sales and Marketers, we use the term occasionally when we mean market.  Accidentally or with educated intent. 

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How to define a B2B marketing strategy the team understands

In business, there is endless debate about 'strategy'. Yet the term is often confusing or misunderstood. In many businesses, strategy refers to anything ranging from business goals and target markets to specifics such as website management. A scattergun approach often ensues.

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