sales funnels

Hugh Macfarlane, Founder & CEO of MathMarketing, writes... You need names to fill your Funnel. There are lists available for B2B marketing companies that give you names. But whether these lists offer quality leads is another matter. B2B marketing professional can find themselves torn between the idea of a quick-fix, and using up valuable resources trawling through data to find names of their own accord. This may seem like a catch-22 to some, which is why gaining an expert’s insights on the topic is valuable.