marketing solution

Hugh Macfarlane, Founder & CEO of MathMarketing, writes... How do you make a conference on b2b marketing and sales pay big dividends? ’Networking opportunities’ are one of the major reasons cited for attendance at conferences, conventions and seminars. B2B marketing companies know that most people never take full advantage of these networking opportunities by actually achieving meaningful connections with the other people in the audience – as amazing as those other people may be. So how exactly do you network for success in b2b marketing?  

Hugh Macfarlane, Founder & CEO of MathMarketing, writes... Depending on the methodology used, studies show 80-95% of buyers begin their journey with an internet search. So it’s no surprise that smart marketing plans keep across the ever-evolving best practice for search marketing. So what is the best practice for search marketing?