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DemandCon
Chuck Besondy to present a Funnel-Driven Marketing Plan your CEO will Love at DemandCon Boston
September 17 2012, Melbourne, Australia– President of Besondy Consulting and Interim Management and Funnel Coach, Charles Besondy, will present MathMarketing’s trademark “Funnel Logic” in a training workshop at DemandCon in Boston this October.
Aligning content with the B2B Buyer's Journey at DemandCon 2012
Great content has become the foundation stone of B2B marketing. But with the customer changing the way they buy, you have to wonder if your content plays an effective role in advancing their decision-making process, or if it misses the mark entirely.
DemandCon 2012: Understanding demand marketing’s transitions and tensions.
Marketing is on a mission to gain control of the Funnel – to effectively manage and predict demand, yet today’s research tells a different story. The story exposes prevailing tensions in every area amounting to a serious disconnect between the vision of what Marketing should be doing and what it is doing in reality.
DemandCon 2012: Marketing & Sales Alignment - the journey one global organization has taken
Growing bigger requires you to make big decisions about changing the way you operate and the cultural and organizational structure of your company can play an integral part in how to approach these big decisions. But where do you start and which changes should be made first?
The Changing Role of your Brand in Demand Gen at DemandCon 2012
Does the market see your company as the life and soul of the party, devoid of personality or even worse, does the market think your brand exhibits a ‘split personality’ and doesn't seem to know what it wants to be? Michelle Martin will help you find out where you fit and how to change it when she discusses how today's best brands are built at DemandCon 2012.
Building Global Lead Scoring and Nurturing Programs at DemandCon 2012
Do you know what your ideal customer looks like and are you doing anything to help them find their way to you when the time comes to buy? John Sweeney and Ceri Jones teach you how to spot, track and engage ideal customers using lead scoring and nurturing programs at DemandCon 2012.
The world's best B2B marketers all in one place? Must be DemandCon 2012!
B2B marketers worship the Funnel. They spend their waking hours trying to design, control and influence its ability progress buyers but how many of us actually know the best to way manage it?
Hugh Macfarlane to present Funnel Plan training workshop for b2b marketers at DemandCon in May 2012
April 16, 2012, Melbourne, Australia – MathMarketing Founder and CEO, Hugh Macfarlane, will present his trademark “Funnel Logic” in a training workshop at DemandCon in London this May.
