Funnel Plan

B2B marketers worship the Funnel. They spend their waking hours trying to design, control and influence its ability progress buyers but how many of us actually know the best to way manage it?

At the end of day 2 at DemandCon, B2B marketing attendees should have all the advice you need to create a truly excellent Funnel Plan. The trick will be applying what you have learnt when you return to your B2B marketing company, and you are faced with the same problems that were there when you left for the conference. Whether its resource-shortages, process faults or a lack of alignment, your team will only be as strong as the processes that underlie it. You need to be confident that these processes are in order, and that the whole team understands them. So how do you turn all the good advice from DemandCon into an actionable plan?