culture

Charles Besondy, President of Besondy Consulting & Interim Management, writes... “How bad is it, doc”? We’ve all seen the Westerns where at some point the leading character gets shot (in a white hat) and an over-worked, unshaven country doctor rushes to his side. The doctor sets his leather bag on the ground and looks at the wound with concern in his eyes. “Tell me straight, doc, how bad is it?” the shot-up good guy asks again weakly. And so it goes for marketing and sales executives who observe their misaligned departments and wonder, “how bad is it, doc?” A flesh wound? Is the artery cut? Is there nerve damage?