Hugh Macfarlane

Marketing is on a mission to gain control of the Funnel – to effectively manage and predict demand, yet today’s research tells a different story. The story exposes prevailing tensions in every area amounting to a serious disconnect between the vision of what Marketing should be doing and what it is doing in reality.

Growing bigger requires you to make big decisions about changing the way you operate and the cultural and organizational structure of your company can play an integral part in how to approach these big decisions. But where do you start and which changes should be made first?

Does the market see your company as the life and soul of the party, devoid of personality or even worse, does the market think your brand exhibits a ‘split personality’ and doesn't seem to know what it wants to be? Michelle Martin will help you find out where you fit and how to change it when she discusses how today's best brands are built at DemandCon 2012.

B2B marketers worship the Funnel. They spend their waking hours trying to design, control and influence its ability progress buyers but how many of us actually know the best to way manage it?

February 21st, Melbourne, VIC, AU – MathMarketing CEO & Founder, Hugh Macfarlane, has accepted an invitation from Sugar CRM to provide a keynote presentation at CRM Acceleration in Sydney and Melbourne this March.

Hugh’s keynote will address ‘How to Make Your Funnel Flow Faster with SugarCRM.'

SugarCRM provides open source CRM software used by over 7,000 customers, and more than 1 million users for executing marketing and sales strategies.