Make your B2B Marketing Count

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How to size your resource load

If a face-to-face sales call is the most effective tactic to progress buyers from one stage in their journey to the next, should you simply load up the top of your funnel to ensure your sales force is fully occupied?

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How to allocate limited budget

There is never enough money and never enough resources in a business. Whether you work in a multinational corporation with billions of dollars to splash around, or a micro business with only a few staff, budgeting is always tough.

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