So you’ve set up an awesome blog. And you’re generating really great content. But your Mum is your only subscriber! What now?

Don’t be fooled by its unglamorous appearance and unassuming nature. Your blog is your most powerful survival tool in the B2B marketing jungle. Just like a swiss army knife, it can perform a multitude of functions required for survival.

Chris Fell, Managing Director of g2m Solutions, writes... A recent blog article from Hubspot focused on how small and medium businesses should take the time to build credibility for their companies. They made the point that with emerging new media technologies and online tools, building reputation as a small business and communicating with customers has never been easier. Let's look at a few ways small business owners can build credibility on their own.

Chris Fell, Managing Director of g2m Solutions, writes... Modern marketing is all about engaging with your target audience and creating some interesting content that they would find enjoyable or interesting to consume. But, once you've developed some content, how should you leverage it?

Chris Fell, Managing Director of g2msolutions, writes... It is simply impossible to read a marketing article these days without someone expressing an opinion about social media. I have actively avoided blogging about this phenomenon up to this point because, well, I didn't want to be part of the Twitterati (with the emphasis firmly on the "Twit" in too many cases!) So, should social media play a part in your marketing?