CRM

(Too) Many sales organisations undertake a CRM strategy and associated hefty investment, and then when the software vendors come on site to undertake their (too) often “generic customisation”, the purchasing sales organisation is jolted into a process that forces them to retro-think about the functionality and the process support that can be derived from their investment.

February 21st, Melbourne, VIC, AU – MathMarketing CEO & Founder, Hugh Macfarlane, has accepted an invitation from Sugar CRM to provide a keynote presentation at CRM Acceleration in Sydney and Melbourne this March.

Hugh’s keynote will address ‘How to Make Your Funnel Flow Faster with SugarCRM.'

SugarCRM provides open source CRM software used by over 7,000 customers, and more than 1 million users for executing marketing and sales strategies. 

Eddie Smith, Founder of Sales Schematics Australia, writes... Your existing client base is the most important asset in your business. Protecting and building on your key relationships is essential to both your immediate and long-term success. So how do you protect your client relationships?

We all know of the power of a good CRM, chock-full of history about every interaction your business has had with any contact, account or opportunity. Your marketing automation system probably plugs in beautifully to your CRM so that the buyer actions and your automated responses are all recorded. Marketing nirvana?