Make your B2B Marketing Count

Stan White


Stan White is a senior business, sales and marketing executive with a significant record of achievement in the areas of strategic selling, marketing, customer development, transformational leadership, and operational management with leading international technology & management organizations.

His career has seen him work with numerous organizations to increase their overall sales and business effectiveness through analysis and the creation of executable strategic game plans.

As a graduate from Simon Fraser University, Stan’s career at Canon Inc.; a worldwide leading manufacturer and seller in office, digital imaging and document workflow technology. His first position developed into a 15-year career with Canon, during which he served as a Sales Representative, Account Executive, Sales Manager, and finally, as District and Regional Manager / Director. He played a leading role in developing and managing a winning channel strategy, developing a strong field sales force and initiating the growth of key vertical markets, major accounts and public sector sales.

After a celebrated career at Canon, Stan joined IKON Office Solutions where he held key strategic sales and management roles before being promoted to Marketplace Vice President of Sales, Marketing and Corporate Alliances. He managed and provided leadership to multiple business units which included sales, sales support, customer service, technology and financial services.

Following his success at IKON, Stan was recruited by Squirrel Systems, a leader in computer hardware and software for the hospitality industry, as Vice President of Sales and Professional Services. Here, he introduced innovations to the organization to develop and expand the sales organization and improve their software licensing and maintenance revenues. This included sales process, customer relationship management/sales force automation and a variety of financial and business solutions to solve customer business issues.

Throughout his career, Stan has continuously received rewards and recognition for his marketing, sales, management and sales leadership achievements as well as his problem solving abilities.

Stan brings a wealth of formal and field-trained skills that he has shared with clients for the past several years as a professional sales and management consultant. He has both the experience and proven expertise to transfer this knowledge into a wide variety of businesses and industries.

Stan is a certified Miller Heiman Consulting Partner and is an expert in all of the various Miller Heiman methodologies that support the Miller Heiman Sales System; having worked with hundreds of clients as a consultant and program facilitator.

In 2009, Stan became an accredited consultant and facilitator of MathMarketing’s proven B2B marketing training, Funnel Academy, and facilitated planning program, Funnel Camp.

To contact Stan, please use our Contact form, or call +1 (604) 868-5040.