Sales and Marketing Planning Process

Business-to-business (B2B) sales and marketing professionals both want to achieve new business growth from both new and existing customers. But they take different – often divergent – paths. Our experience with hundreds of growth projects has taught us that growth comes from having the plans, people and execution fully aligned.

The marketing process needs to support the sales process, and vice versa. So, we’ve built a sales and marketing planning process that helps you build plans that Sales and Marketing share, then allows you to skill your marketers, and execute your plan with precision.

It all begins with the plan. Funnel Camp is a 3-day Sales & Marketing planning workshop, that:

• Provides your business with the change required to break down impediments to growth;
• Addresses the most common sales and marketing issues in business today; and
• Delivers a highly-actionable sales and marketing plan to prosecute your strategy and direct your sales process. More Sales & Marketing planning.

Then we skill your marketers with a purpose-built B2B Sales & Marketing training program, that:

• Hones the skills of B2B marketers to help them deliver results for their businesses via a proven marketing process;
• Offers a combination of classroom-style teaching, team workshops, and peer networking; and
• Has helped hundreds of marketers throughout Asia Pacific, North America and Europe. More Sales & Marketing training.

Finally, we ensure constant focus and rapid execution of your Sales & Marketing plan, with:

• A full-time team member – recruited, trained and mentored by MathMarketing, using Funnel Logic;
• Temporary team members – to assist and guide your existing team as they implement your plan; or
• An external project manager – to keep you on track, and hold your team accountable to the things that matter after the sales planning process is complete. More Sales & Marketing planning execution.

Small Business Marketing requires a different focus.

In 10 one-on-one sessions of business coaching, we:

• Provide blistering clarity as you develop the strategic direction of your business;
• Offer fresh insight from our experience with over 200 Sales and Marketing planning projects; and
• Assist you in creating your own highly-actionable plan for growth. More Small Business Marketing.

To help the broader Sales & Marketing team to engage, we use a game-based training tool at your Sales & Marketing Events, that:

• Engages the competitive nature of your team in a game of sales and marketing strategy;
• Aligns all team members to a common view of your business’s objectives; and
• Creates a common understanding (including a common language). More Sales & Marketing Events.

We can also help you to engage the whole company with a Sales & Marketing Business Speaker.

Hugh Macfarlane, founder of MathMarketing, who:

• Is an experienced and entertaining public speaker;
• Speaks on a range of sales and marketing topics, including how businesses buy, and aligning Sales and Marketing
• Has delivered over 60 conference addresses, seminars, and keynote presentations on these topics to thousands of people since 1996. More Sales & Marketing Business Speaker.

To maintain focus over an extended period, and to help you engage partners and suppliers, we offer Sales & Marketing Thought Leadership.
Funnel Vision is a series of 30 sharp, punchy articles, that:

• Offer comprehensive insights into managing your sales funnel;
• Cover topics including Strategy, Buyer’s Journey, Sizing the Funnel, Progression Tactics and Measurement;
• Are easily digestible and delivered by email;
• Are free for visitors to this web site; and
• Can also be licensed for publication to private lists. More Sales & Marketing Thought Leadership.

Click on any of the above to find details on each of these solutions.