Sales and Marketing Planning Process

Business-to-business (B2B) sales and marketing professionals both want to achieve new business growth from both new and existing customers. But they take different – often divergent – paths. Our experience with hundreds of growth projects has taught us that growth comes from having the plans, people and execution fully aligned.

Our complete Sales & Marketing Planning Process helps you build a plan the whole team owns, then skills your marketers, and maintains focus during execution.

The marketing process needs to support the sales process, and vice versa. So, we’ve built a sales and marketing planning process that helps you build plans that Sales and Marketing share, then allows you to skill your marketers, and execute your plan with precision.

Funnel Camp - facilitated sales and marketing planning

It all begins with the plan. Funnel Camp is a 3-day Sales & Marketing planning workshop, that:

  • Provides your business with the change required to break down impediments to growth;
  • Addresses the most common sales and marketing issues in business today; and
  • Delivers a highly-actionable sales and marketing plan to prosecute your strategy and direct your sales process. More Sales & Marketing planning.

 

Funnel Academy - B2B Sales and Marketing Training

Then we skill your marketers with a purpose-built B2B Sales & Marketing training program, that:

  • Hones the skills of B2B marketers to help them deliver results for their businesses via a proven marketing process;
  • Offers a combination of classroom-style teaching, team workshops, and peer networking; and
  • Has helped hundreds of marketers throughout Asia Pacific, North America and Europe. More Sales & Marketing training.

 

Funnel People - Resources to help you execute your plan

Finally, we ensure constant focus and rapid execution of your Sales & Marketing plan, with:

  • A full-time team member – recruited, trained and mentored by MathMarketing, using Funnel Logic;
  • Temporary team members – to assist and guide your existing team as they implement your plan; or
  • An external project manager – to keep you on track, and hold your team accountable to the things that matter after the sales planning process is complete. More Sales & Marketing planning execution.

 

Funnel Coach - small business marketing

Small Business Marketing requires a different focus.

In 10 one-on-one sessions of business coaching, we:

  • Provide blistering clarity as you develop the strategic direction of your business;
  • Offer fresh insight from our experience with over 200 Sales and Marketing planning projects; and
  • Assist you in creating your own highly-actionable plan for growth. More Small Business Marketing.

 

Funnel Factor - market simulation

To help the broader Sales & Marketing team to engage, we use a game-based training tool at your Sales & Marketing Events, that:

  • Engages the competitive nature of your team in a game of sales and marketing strategy;
  • Aligns all team members to a common view of your business’s objectives; and
  • Creates a common understanding (including a common language). More Sales & Marketing Events.

 

Funnel Guy - business speaker

We can also help you to engage the whole company with a Sales & Marketing Business Speaker.

Hugh Macfarlane, founder of MathMarketing, who:

  • Is an experienced and entertaining public speaker;
  • Speaks on a range of sales and marketing topics, including how businesses buy, and aligning Sales and Marketing
  • Has delivered over 60 conference addresses, seminars, and keynote presentations on these topics to thousands of people since 1996. More Sales & Marketing Business Speaker.

 

Funnel Vision - thought leadership

To maintain focus over an extended period, and to help you engage partners and suppliers, we offer Sales & Marketing Thought Leadership.
Funnel Vision is a series of 30 sharp, punchy articles, that:

  • Offer comprehensive insights into managing your sales funnel;
  • Cover topics including Strategy, Buyer’s Journey, Sizing the Funnel, Progression Tactics and Measurement;
  • Are easily digestible and delivered by email;
  • Are free for visitors to this web site; and
  • Can also be licensed for publication to private lists. More Sales & Marketing Thought Leadership.

Click on any of the above to find details on each of these solutions.