Sales and Marketing Framework - The Leaky Funnel
The Leaky Funnel™ is a marketing strategy book authored by Hugh Macfarlane. This business novel is packed with key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources.
The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh’s 20 years-plus experience in working with and advising investors, Boards, CEOs, Directors of Sales or Marketing, and other senior managers with products or services that are complex to sell.
The new framework proposed in this marketing strategy book has now been well proven, in many leading businesses, as a means of accelerating the effectiveness of their endeavours to earn more customers.
Like a peek inside? Download a synopsis (PDF 286k)
