Sales and Marketing Webinars - Funnel Forum

• ADMA Marketing Automation Forum

MathMarketing’s CEO and Founder, Hugh Macfarlane, joined an expert panel at the ADMA Marketing Automation Forum to discuss how marketing automation can help identify leads, increase sales, and build customer relationships.

• Aligning Marketing and Sales for Growth

Join MathMarketing's Director, Brett Bonser, as he and Elizabeth Vanneste of Miller Heiman explore the reasons why an aligned Sales and Marketing approach is the key to driving growth in B2B companies.

• How to Select Tactics and Know They're Working

MathMarketing's CEO, Hugh Macfarlane, joins forces with John Cousineau of Innovative Information, to provide hard-hitting insights into how B2B companies can identify which tactics are most effective, and which to discard.

• Give Marketing a Sales Quota

In this Funnel Forum, Hugh joins Enrico Brosio of MarketOne to deliver their insights into why Marketing needs to be closer to the revenue process, and what you can do to effect this change.

• Turning Leads to Revenue

You can't fix what you can't see - so how can you fix your funnel, if you don't know what's in it? Listen as Hugh and Jim Lenskold of Lenksold group team up to discuss what every business needs to know about their funnel, to drive more revenue from leads. 

• The Strategy to Action Gap: How to Turn Good Ideas into Hard Sales Results

There's no point formulating a killer strategy if you fail to execute. In this Funnel Forum, Brett explores the reasons why great strategies often fail to get actioned, and shares his powerful steps for turning good ideas into hard sales results.

• Hugh Macfarlane's DemandCon Keynote

Just when you thought you'd stepped ahead by aligning Sales and Marketing, the goals have shifted - you now need to align your entire organisation. This is one of the many insights shared by MathMarketing's CEO and Founder Hugh Macfarlane in his keynote presentation at DemandCon in May 2011.