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B2B Sales and Marketing Tips - Funnel Vision
As a busy executive driven by revenue growth, you need quick, actionable insights about business-to-business marketing (B2B). With over 250 customer acquisition engagements across four continents to our name, we've got the insights you’re after with Funnel Vision™; a series of actionable sales and marketing tips about great sales funnel management.
The sales and marketing tips in Funnel Vision are easily digestible and sent for free, via email every 3 weeks or by RSS weekly. The articles can also be licensed for publication to private lists. Naturally you can unsubscribe at any time. Enjoy...
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Sales and marketing tips your way
Funnel Vision contains sales and marketing tips for strategy, buyer's journey, sizing, tactics and measurement.
Strategy is a question of focus. Whole-of-company strategy decides what focus will deliver the greatest profit, and go-to-market determines where you will play, and how you’ll play.
The Buyer’s Journey describes the process undertaken by the buyer as they move from untroubled and unaware, through to ultimately engaging and buying your product. It’s not an administrative process, but a cognitive one.
Sizing the Funnel
Sizing the Funnel is a critical step in developing your go-to-market plan. It helps reconcile gaps between the size of your market, the revenue targets you have set, and the required effectiveness as you move buyers through.
Your tactics need to help buyers to progress through each stage of their journey. They shouldn’t be some odd cocktail of cool things to do, but a carefully chosen set of tactics designed to encourage your buyer to take the next step.
If you don’t know what’s working, how do you know what to fix? Measurement of every stage in the buyer’s journey tells you what is working and what is not, and most importantly, what you need to change.
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