Associate, Minds&More

Myriam has been a successful marketing professional for the last 25 years. She offers legion strategic and operational know how and expertise to small, medium and large sized businesses which are in need of strategic guidance, marketing mix management, people management & coaching or project management.

She is a Belgian native with working experience in Dutch, French and English in BtoB, BtoC, and BtoP marketing, sales and communication. Myriam has the great capability of listening to people, understanding their needs and behavior, and translating them into recommendations and actions. She enjoys creating alignment between marketing and sales.
Having worked in managerial positions (including board level) in federations, bank-insurance (Equity & Law, AXA, Achmea – CB Direct, DVV-Dexia) and utility services (Electrabel-GDF-Suez), Myriam built an impressive track record of high quality work and service culture.

Areas of expertise include:

• Brand development

• Segmentation and positioning

• Multi-channel marketing

• Go to market and Funnel Plan ™

• Integrated and effective marketing communications, direct marketing, e-marketing

• Marketing and communication process management

• Customer process management, e-services

• Project and change management

• Total quality management

• Marketing capability building via Funnel Academy ™

Myriam has a university degree in economics and specialized in Marketing and Direct Marketing. Recently she became a certified Funnel Coach for MathMarketing.

To contact Myriam, please use our Contact form, or call +32 (0)2 719 02 55.