Make your B2B Marketing Count

Funnel Academy: Funnel Management for Managers


1-day module to learn how to guide strategy and execution

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Our specialised 1-day course for managers helps your leaders decide where they should direct their marketing effort, and guides them through the process of building a strong go-to-market plan to execute.   

It details:

  • How – and why – to focus your strategy to target the market that’s right for you, and why a narrower focus is more effective.
  • How to select a strategy based on the way your market buys, and why the maturity of your market should play a big part in your decision.
  • How Management can allocate resources effectively, and how to set a firm budget according to the needs and value of the market.
  • How to translate your strategy to action, and how to build a plan that integrates team collaboration and best practice.

Funnel Academy - How to set strategy for business markets


Read more about Funnel Academy or download our product overview.