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- Hugh Macfarlane to present Funnel Plan training workshop for b2b marketers at DemandCon in May 2012
- MathMarketing appoints Bob Apollo as Funnel Coach
- Funnel Master, Hugh Macfarlane, and Marketing ROI guru, Jim Lenskold, join forces to present Funnel Forum
- Looking for SEO keyword researcher / analytics guru
- Looking for Office template guru
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Funnel Academy: Funnel Management for Managers
1-day module to learn how to guide strategy and execution
For more information contact us
Our specialised 1-day course for managers helps your leaders decide where they should direct their marketing effort, and guides them through the process of building a strong go-to-market plan to execute.
It details:
- How – and why – to focus your strategy to target the market that’s right for you, and why a narrower focus is more effective.
- How to select a strategy based on the way your market buys, and why the maturity of your market should play a big part in your decision.
- How Management can allocate resources effectively, and how to set a firm budget according to the needs and value of the market.
- How to translate your strategy to action, and how to build a plan that integrates team collaboration and best practice.
Read more about Funnel Academy or download our product overview.









