Funnel Academy - Essentials
Half day overview sets context for B2B marketing
Essentials is a prelude of the skills business-to-business (B2B) Marketers need to set strategy and translate it into action.
Many business-to-business Marketers lack an understanding of the skills and tools required to set multi-level strategy, ready the market and create demand.
Serving as an overview, Essentials is the first step in arming Marketers with a broad range of skills proven to tighten strategy, align Sales and Marketing and improve sales. The content touches on the key elements of a business-to-business marketing planning framework for earning more customers that is covered more deeply in four two-day modules.
Essentials introduces strategy on a two-tiered level:
- Whole-of-company strategy, and
- Go-to-market strategy
The module highlights the need to build a strategy that sets the general direction of the organisation, and a go-to-market strategy to sell the right product, to the right buyer, through the best channel. The content then outlines the critical components for taking strategy into action (campaign planning, sizing your funnel and selecting the best tactics).
Providing a comprehensive framework for viewing the whole marketing puzzle, Essentials is the starting point in the Funnel Academy journey.
Read more about Funnel Academy or download our product overview which includes all of this information plus contact details in a printable document.
