Marketing Training - Funnel Academy

It's frustrating for a B2B marketer who wants to become great. So much of the available marketing training and most of the marketing books are written about consumer marketing. It's no wonder that business marketers leave money on the table with much of their marketing.

MathMarketing is beginning to fill this gap. We drew on our deep consulting experience helping companies to grow, and build marketing training that balances robust theory with grounded experience. We call it Funnel Academy™. It’s a combination of classroom-style teaching, team workshops and peer networking, and offers B2B marketing professionals training in forming strategy, building campaigns, selecting tactics and measuring results. 

Hear what Trend Micro had to say about Funnel Academy.

Purpose-built B2B marketing training

Four two-day modules take you on a journey from strategy through to execution and measurement, and kicks off with a half-day primer entitled Essentials. You can complete just one module or complete all four in any order, allowing you to begin at any point throughout the year.

The course cherry-picks the best of the existing strategy and tactics models from thought leaders like Collins, Porter, Moore, Ries, BCG, and McKinsey, and translates each of them into very practical how-to steps.

With over 200 customer acquisition engagements across four continents to our name, you would expect lots of the content to be original too. And it is. MathMarketing has an enviable reputation around the world as a marketing thought leader, and our core methodology - Funnel Logic - is the glue that binds together the ideas of these other thought leaders.

The two-day modules are a deliberate blend of strong content and practical learning, so you can translate the ideas into personal clarity by applying the ideas to your own business in facilitated workshops.

Marketing training modules include:

Essentials

Essentials is the first step in arming Marketers with a broad range of skills proven to tighten strategy, align Sales & Marketing and sell more. The content touches on the key elements of business-to-business marketing planning framework for earning more customers. More

How to Set Strategy for Business Markets

Learn how to earn a seat at the strategy table and the right to stay there, how to set (and guide) strategy for the overall business, how to set go-to-market strategy for your products and services, how to evolve your strategy as the market changes, and how to execute it with precision. More

How to Size the Funnel and Measure Progress

Learn how big your market needs to be to meet your revenue objectives, what the critical levers are for your funnel, how to build a model funnel with reliable data and how to measure actual progress as you execute and evolve your funnel plans. More

How to Plan Campaigns that Move Buyers

Learn how to condition the market before making your approach, what it takes to position a strong brand and create constant demand, how businesses buy, how to execute with precision and recruit the best channel for you and, in the process, how to align all stakeholders. More

How to Select Tactics that Progress Buyers

Learn how to align tactics to your strategy and execute them with rhythm, which tactics best suit each stage of your buyer’s journey, how to achieve momentum and what it takes to get the rest of your team behind you. More

Proven Marketing training

Hugh Macfarlane is a seasoned marketing trainer, having now trained B2B marketers in New York, Boston, Minneapolis, San Francisco, Mexico City, London, Tokyo, Beijing, Seoul, Taipei, Singapore, Auckland, Sydney, Melbourne and Brisbane. The core of Funnel Academy is well-designed, and our public courses all follow the format described above. But you might have clear priorities or constraints that require us to bend our minds a little, and reshape the training to suit. For other clients, we have successfully run:

• hybrid training - a blend of content from multiple modules,
• accelerated agendas - 2-day courses packed into 1 day
• custom agendas - we focus on a particular topic that is key to your team
• partner training - marketers from many companies brought together by their vendor to gain new demand generation skills together.

Whilst you're considering marketing training, you may also want to explore the world's most proven sales training.