Sales & Marketing Training - Funnel Academy
With so much of the available marketing training and literature centred on consumer markets, it's no wonder that businesses pursuing growth often struggle with gaps in their team’s business-to-business (B2B) marketing skills; or with members who lack depth in certain key areas.
In response to this problem, MathMarketing drew on its deep consulting experience helping companies to grow and built an approach to learning that balances robust theory with grounded experience. We call it Funnel Academy™. It’s a combination of classroom-style teaching, team workshops and peer networking, and deals specifically with those unique challenges faced by B2B professionals in four fundamental areas.
There are four two-day modules, plus a half-day primer entitled Essentials which comes free when any of the two-day modules are undertaken. You can complete just one module or complete all four in any order, allowing you to begin at any point throughout the year.
The course cherry-picks the best of the existing strategy and tactics models from thought leaders like Collins, Porter, Moore, Ries, BCG, and McKinsey, and translates each of them into very practical how-to steps.
With over 200 customer acquisition engagements across four continents to our name, we’re also equipped to offer you some exclusive insights of our own.
The two-day modules are a deliberate blend of strong content and practical learning, allowing you to translate ideas into personal clarity via facilitated workshops.
Modules include:
Essentials
Essentials is the first step in arming Marketers with a broad range of skills proven to tighten strategy, align Sales & Marketing and sell more. The content touches on the key elements of business-to-business marketing planning framework for earning more customers. More
How to Set Strategy for Business Markets
Learn how to earn a seat at the strategy table and the right to stay there, how to set (and guide) strategy for the overall business, how to set go-to-market strategy for your products and services, how to evolve your strategy as the market changes, and how to execute it with precision. More
How to Size the Funnel and Measure Progress
Learn how big your market needs to be to meet your revenue objectives, what the critical levers are for your funnel, how to build a model funnel with reliable data and how to measure actual progress as you execute and evolve your funnel plans. More
How to Plan Campaigns that Move Buyers
Learn how to condition the market before making your approach, what it takes to position a strong brand and create constant demand, how businesses buy, how to execute with precision and recruit the best channel for you and, in the process, how to align all stakeholders. More
How to Select Tactics that Progress Buyers
Learn how to align tactics to your strategy and execute them with rhythm, which tactics best suit each stage of your buyer’s journey, how to achieve momentum and what it takes to get the rest of your team behind you. More
Hugh Macfarlane is a seasoned marketing trainer.
