Sally Earle

Marketing Services Manager

Sally Earle is a B2B marketing specialist, whose detailed understanding of the way businesses buy has helped to ramp the performance of some of Australia’s fastest growing companies. As Marketing Services Manager of MathMarketing, Sally leads a team of marketers who are skilled in the Funnel Logic methodology to build clear, actionable plans for businesses looking to grow, and surgically executing these plans – with powerful results.

With extensive experience in coordinating the marketing efforts of MathMarketing’s clients, Sally has headed the implementation of a wide range of campaigns. Most recently, she managed and executed the entire marketing function of a BRW Fast 100 company; implementing their rhythmic eDM program, re-developing their library of collateral, and writing their weekly thought leadership blog, which is currently featured on Smart Company. The firm now pays less for their marketing than they would for an in-house marketer – and receives a much greater return.

With a Bachelor’s degree in Professional Writing and Editing, Sally has fine-turned her talent in building punchy and impactful communications that strike a chord with buyers, and progress them further along their buying journey. She is skilled in writing across a variety of mediums, and has developed hundreds of white papers, case studies, DM letters, brochures, proposal templates and telemarketing scripts for clients from a range of industries.

While copywriting comes naturally to Sally, her deep experience across all aspects of B2B marketing makes her a well-rounded and proficient marketer in any context. For past clients, she has coordinated website development, lead re-branding efforts, and implemented SEO strategies, helping to powerfully position their business for growth.

A firm believer in the tenet that marketing should be held accountable to revenue, Sally is passionate about delivering real results to MathMarketing’s clients, and about ensuring that her end-to-end execution of marketing tactics has a strong, measurable impact on their funnel.

In addition to managing Marketing Services for clients, Sally also oversees the implementation of MathMarketing’s own marketing initiatives, and provides delivery and sales support to their 35 global Funnel Coaches.

To contact Sally, please use our Contact form, or call +61 (3) 9006 4982.

Sally comes highly recommended by her clients and peers. Here’s what they say:

“Her commitment to results and her integrity of communication make her an invaluable resource.” – Chuck Besondy, Besondy Consulting & Interim Management; Austin, Texas

“Sally is an intelligent, highly organized professional who created these amazing, detailed, well thought-out ‘Buyers Journey’ campaigns. I wouldn’t hesitate for a moment about placing my trust in Sally to get the job done brilliantly.” – Sarah Moreau, StrategyMix

“Sally is multi-skilled B2B marketer that understands why business buyers buy, and develops marketing tactics that deliberately progress buyers through that journey. I would recommend Sally's Marketing Services work to any business that is ready for their marketing to start delivering a real return for their business.” – Nick Cowling, Adaps

“She provides clear, decisive direction and shows a real understanding for her clients and the design process.” – Friedo Ligthart, Ligthart Design

“Her superior writing skills are matched only by her ability to ask the hard questions with a smile and manage demanding projects to the desired outcome.” – Zoe Gatsios Noble, CA

“Her efforts on our behalf have provided us with great insight into what is likely to grab a prospect's attention, and how to follow that up with a perfectly-worded offer. Sally is an absolute asset and a credit to MathMarketing's ability to choose people who deliver fantastic value every time.” – Mike Dwyer, Premier Technologies

“Sally is a bright, thorough and creative B2B marketing expert. The quality of Sally's work and insights are excellent.” – Daniel Holland, Funnel Coach; Boston, Massachusetts

“Sally is a thorough professional and a joy to work with. I'm biased - of course - but Sally's known here for her clear communication, no-nonsense ability to get through extraordinary workloads, and endless good cheer.” – Hugh Macfarlane, CEO of MathMarketing