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document.write('<p class="rss-title"><a class="rss-title" href="http://www.mathmarketing.com/sales-funnel-management/feed/rss.xml" target="_self">Sales Funnel Management tips</a><br /><span class="rss-item"></span></p>');
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document.write('<li class="rss-item"><a class="rss-item" href="http://www.mathmarketing.com/marketing-automation" title="&lt;img hspace=&quot;5&quot; vspace=&quot;5&quot; border=&quot;1&quot; align=&quot;right&quot; src=&quot;http://www.mathmarketing.com/images/jacks/progression-tactics-icon.jpg&quot; /&gt; 	President of Besondy Consulting &amp;amp; Interim Management, Char..." target="_self">Why you should embrace Marketing Automation</a><br />');
document.write(' 	President of Besondy Consulting &amp; Interim Management, Charles Besondy, explores how to get more of the right marketing activity, to the right contact, at the right time...  ');
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document.write('<li class="rss-item"><a class="rss-item" href="http://www.mathmarketing.com/borrow-your-prospects-shoes" title="&lt;img hspace=&quot;5&quot; vspace=&quot;5&quot; border=&quot;1&quot; align=&quot;right&quot; src=&quot;http://www.mathmarketing.com/images/jacks/progression-tactics-icon.jpg&quot; /&gt; 	Managing Director of g2m Solutions, Chris Fell, explores how to cr..." target="_self">Borrow your prospect\'s shoes </a><br />');
document.write(' 	Managing Director of g2m Solutions, Chris Fell, explores how to create an effective lead generation machine...  ');
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document.write('<li class="rss-item"><a class="rss-item" href="http://www.mathmarketing.com/VBR" title="&lt;img hspace=&quot;5&quot; vspace=&quot;5&quot; border=&quot;1&quot; align=&quot;right&quot; src=&quot;http://www.mathmarketing.com/images/jacks/progression-tactics-icon.jpg&quot; /&gt; 	In this week&amp;#39;s article, MathMarketing Director, Brett Bons..." target="_self">Importance of a good VBR</a><br />');
document.write(' 	In this week&#39;s article, MathMarketing Director, Brett Bonser, explores the importance of a good valid business reason (VBR) - a term coined by global sales performance leader, Miller Heiman...  ');
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document.write('<li class="rss-item"><a class="rss-item" href="http://www.mathmarketing.com/marketing-sales-effectiveness" title="&lt;img hspace=&quot;5&quot; vspace=&quot;5&quot; border=&quot;1&quot; align=&quot;right&quot; src=&quot;http://www.mathmarketing.com/images/jacks/strategy-icon.jpg&quot; /&gt; 	Chief Executive Officers and Chief Financial Officers expect their Chief Mark..." target="_self">No Marketing Effectiveness without Sales Effectiveness</a><br />');
document.write(' 	Chief Executive Officers and Chief Financial Officers expect their Chief Marketing Officers (CMO) to be accountable for business outcomes. Justifying one&#39;s achievements by citing how the response rate from campaigns could be increased with an even smaller budget than last year, does not fulfill such expectations. CMOs are thus faced with the harsh reality Chief Sales Officers (CSO) are used to living in. Their performance has always measured by the amount of sales they create for the company. In this article, I&#39;ll explore if CMOs can learn how to step up to the new requirements of their function by looking at how savvy CSOs in a B2B environment manage for effectiveness.  ');
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document.write('<li class="rss-item"><a class="rss-item" href="http://www.mathmarketing.com/how-to-play-right" title="&lt;img hspace=&quot;5&quot; vspace=&quot;5&quot; border=&quot;1&quot; align=&quot;right&quot; src=&quot;http://www.mathmarketing.com/images/jacks/size-funnel-icon.jpg&quot; /&gt; 	Strategy is about deciding what to do and what not to do. In the same vein..." target="_self">How to play right</a><br />');
document.write(' 	Strategy is about deciding what to do and what not to do. In the same vein, choosing how to play is inextricably linked with choosing where to play. For a business, it comes down to choice &ndash; that is, assessing which markets are attractive and which the business is best placed to target.  ');
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document.write('<li class="rss-item"><a class="rss-item" href="http://www.mathmarketing.com/how-to-measure-lead-effectiveness" title="&lt;img hspace=&quot;5&quot; vspace=&quot;5&quot; border=&quot;1&quot; align=&quot;right&quot; src=&quot;http://www.mathmarketing.com/images/jacks/measurement-icon.jpg&quot; /&gt; 	Some businesses change their tactics with the same amount of science as th..." target="_self">How to measure lead effectiveness</a><br />');
document.write(' 	Some businesses change their tactics with the same amount of science as they used to choose them in the first place - none. Others get themselves into such a state about how to decide whether to change or not, that they analyse themselves to death.  ');
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