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Christian Maurer, The Ultimate Sales Executive Resource, and member of the consultant pool of Intervenance (Paris, France), is an independent consultant, trainer and coach for sales effectiveness. He has a proven track record of helping to increase the productivity of large, global B2B sales organizations.
For the last ten years, Christian has consulted and coached hundreds of sales executives and managers on how to plan and execute their sales strategies by focusing on process management, rather than trying to manage results.
To assist management in the execution of their strategies, he has also taught and coached sales teams to increase their productivity by advising them on how to:
- Improve conversion rates and potential deal size with opportunity management;
- Identify more deals and how to best approach potential buyers with account management;
- Leverage marketing for their sales campaigns; and
- Orchestrate their activities with partners.
By focusing on the people, process and methodology aspects, Christian has helped numerous sales organizations to obtain value from CRM implementations through attaining the necessary adoption rates in initial roll-outs or increasing adoption in re-launches of failed implementations.
As a Funnel Coach with MathMarketing, he now has an additional set of processes to assist Sales and Marketing executives in aligning their go-to-market strategies and tactics to make the management of the end-to-end demand chain more effective.
Prior to becoming a consultant, Christian held management positions on a subsidiary and corporate level with a global telecommunications equipment provider. On the corporate level, he was responsible for the global strategic planning process and the global market, competitive and economic analysis. In this role, he was also a member of mixed faculties together with professors from well known European business schools for company-specific advanced management trainings and was also involved in a major initiative to change the corporate culture.
Christian holds an engineering degree from the Swiss Federal Institute of Technology in Zürich Switzerland. He is a frequent speaker on topics such as account management, marketing and sales alignment, as well as definition and execution of sales strategies in events organized by the Institute of Marketing and Retailing of the University of St. Gallen, Switzerland. He is also a member of the visiting faculty of ZfU International Business School in Thalwil, Switzerland, where he leads a workshop on Marketing and Sales Collaboration.
Christian is fluent in German, English and French.