Make your B2B Marketing Count

positioning


How to position in the category

All businesses seek “brand awareness” in order to position themselves prominently in a given category. Salespeople often complain about how poor the marketing department is at positioning the qualities of their products and services relative to competitors.

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How to earn more profit than your competitors

What do you do when a tough competitor enters your space? Many businesses cut their prices, starting a 'race to the bottom' as their previously unassailed niche becomes just another commodity product or service...

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