Bob Apollo is a highly experienced B2B sales and marketing executive, with a track record of success in C-level roles in organisations at every stage of their development from emerging markets to established industry leaders.

As the founder of UK-based Inflexion-Point, Bob now works with a growing number of clients to equip them with the plans, skills, systems and programmes necessary to transform their revenue performance.

Bob has been a consistent champion of sales and marketing alignment throughout both his corporate and consulting careers, and has published hundreds of articles on the subject. Bob is a Top 10 author on the respected CustomerThink site, and was recently identified by OpenView Labs as one of their “Top 25 Sales Influencers for 2012”.

He has worked with and for blue-chip organisations including HP, Sybase, Sterling Commerce and Vodafone, as well as earlier stage companies across a variety of B2B market sectors. Whilst at XcelleNet, he helped propel the company to undisputed market leadership, a “top right” position in the relevant Gartner Magic Quadrant, and a successful acquisition by Sybase/iAnywhere.

Bob’s philosophy is simple, and very much in tune with the MathMarketing approach: develop a clear plan, implement it energetically, refine it continuously, and systematically eliminate anything that adds no value to the customer buying process.

You can reach Bob via our Contact page, by phoning him on +44 7802 313300 or by visiting his website at www.inflexion-point.com. You might also like to connect on LinkedIn or follow him on Twitter.