Make your B2B Marketing Count

How to avoid a B2B marketing-automation train-wreck

David M Raab believes that marketers everywhere will agree that they need automation systems for their B2B marketing – even if they’re not exactly sure why.  But even the best technology won’t guarantee success. Automating a bad B2B marketing process will only bring the failure on faster. So what marketing automation works?

David M. Raab is a Principal Consultant at Raab & Associates Inc and has managed an impressive list of clients, including AARP, CitiCorp, The Gap, First Union Bank and many others. He will be taking the stage at DemandCon in San Francisco this May to ‘look beyond the bells and whistles of marketing automation’ and discuss the preparation you’ll need to get real benefits. Raab promises a walk-through of the step-by-step process of preparing a B2B marketing plan for optimum marketing automation results.

Raab’s experience stems mainly from B2C, but I’m keen to see how this applies to B2B marketing. We advocate automation for most of our clients, and the tactics chosen in their B2B marketing plans usually rely on some form of automation. I think I agree with this speaker though, as I believe it’s process first, automation second.

And I’ll be demonstrating this process approach in the B2B Marketing Training Workshop on day 3 of DemandCon. Here Chuck Besondy and I will lead you through the process of building an end-to-end sales and marketing plan that helps you select tactics for every stage in the buyer’s journey, and to task each tactic with a clear and measurable role.

Haven’t yet registered for the B2B Marketing Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.


 

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Are you ready to get your Funnel flowing faster but don’t know how to make it happen?

This month, the MathMarketing blog will focus on DemandCon, the world’s first conference dedicated to managing the complete sales Funnel, from top to bottom. The blog will give you an insider’s guide to speaker presentations as well as access to special discount offers to the conference itself.

DemandCon provides world-class training from B2B experts who will teach you to successfully apply proven solutions to the challenges you face every day. To advance this knowledge, MathMarketing will host a Black Belt Funnel Plan Training Workshop at the end of the conference. In it, you will build a coherent plan incorporating advanced techniques and best practices for increasing revenue volume and velocity which will help you:

  • Manage your funnel more effectively;
  • Increase your marketing profitability; and
  • Improve your sales conversion rates.

The workshop is designed for marketing and sales professionals involved with lead and revenue generation who can use our special promotion code to receive a 15% discount on their registration.

Bonus offer:
If you are a marketer and you register for both DemandCon and the Black Belt Funnel Plan Workshop, you will receive one free workshop pass to invite a senior colleague from your sales team. Simply email Stephanie Jeanmougin at sjm@risingmedia.com after you have registered for both DemandCon and our workshop to receive your free workshop discount code to register your sales colleague.

Don’t wait, register for DemandCon now and learn how to turn your good business into a great one.

 


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