Make your B2B Marketing Count

Putting a dollar-sign on B2B Marketing and Sales Alignment

Charles Besondy, President of Besondy Consulting & Interim Management, writes...

We know misalignment of sales and marketing is present to some degree in nearly every company. Survey after survey tells us so, but can misalignment be quantified?

Now there’s a simple way to measure the degree of alignment and calculate the costs. This 14-minute video presents the Alignment Index for Sales and Marketing. Uniquely and importantly, the Index formula lists process and cultural issues within the organization that are clear indicators of misalignment.

Give it try. Calculate your Alignment Index and follow the guideline for adding up the costs associated with the misalignment. If you are honest with yourself in how you assess the organisation and costs, the results will shock you. For the sake of the patient, misalignment can’t be ignored. The good news is that with the right treatment, a full recovery is possible.

Charles Besondy is the President of Besondy Consulting & Interim Management, and an accredited MathMarketing Funnel Coach. To read more of his insights, go to The Sales Funnel Fanatic blog.


 


 

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Are you ready to get your Funnel flowing faster but don’t know how to make it happen?

This month, the MathMarketing blog will focus on DemandCon, the world’s first conference dedicated to managing the complete sales Funnel, from top to bottom. The blog will give you an insider’s guide to speaker presentations as well as access to special discount offers to the conference itself.

DemandCon provides world-class training from B2B experts who will teach you to successfully apply proven solutions to the challenges you face every day. To advance this knowledge, MathMarketing will host a Black Belt Funnel Plan Training Workshop at the end of the conference. In it, you will build a coherent plan incorporating advanced techniques and best practices for increasing revenue volume and velocity which will help you:

  • Manage your funnel more effectively;
  • Increase your marketing profitability; and
  • Improve your sales conversion rates.

The workshop is designed for marketing and sales professionals involved with lead and revenue generation who can use our special promotion code to receive a 15% discount on their registration.

Bonus offer:
If you are a marketer and you register for both DemandCon and the Black Belt Funnel Plan Workshop, you will receive one free workshop pass to invite a senior colleague from your sales team. Simply email Stephanie Jeanmougin at sjm@risingmedia.com after you have registered for both DemandCon and our workshop to receive your free workshop discount code to register your sales colleague.

Don’t wait, register for DemandCon now and learn how to turn your good business into a great one.

 


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