Make your B2B Marketing Count

Creating Convergence between sales and B2B marketing using Social Media

B2B marketing can be a thankless task. There is a moment in every business where marketing hands off to sales. Planned or not, B2B marketing has created an opportunity, and sales is getting its chance to create a customer.

At least, that’s what’s supposed to happen.

Did marketing create enough interest? Can sales create enough curiosity and trust? Did they both do their part in getting the prospect to “tell me more?”

I’ll be speaking at the DemandCon conference in San Francisco in May this year, and am joined by some luminaries of the industry. Amongst them, Mike Bosworth and Kevin Popovic.

They are taking an old problem (the lead acceptance rate from marketing to sales) and revisiting it to explore how this problem plays out in the new world of social media.

Marketing and Sales have both looked to social media for their own rewards, but so far, most have been unable to make it happen. The big question remains: How can marketing and sales utilize social media for their mutual benefit?

Kevin Popovic is the Founder of Ideahaus®, a creative communications group that helps businesses figure out what to say, and how to say it to their target audiences. On the stage he’ll be joined by Mike Bosworth, who founded one of the most successful virtual companies in the B2B arena, but he’s perhaps best known to people of my generation as the author of Solution Selling: Creating Buyers in Difficult Selling Markets.

My key note presentation (See far, Go fast) follows on directly from theirs, so you can bet I’ll be tuned in to what they have to say.

Additionally, in our B2B Marketing Training Workshop.on day 3 of DemandCon, Chuck Besondy and I will lead you through the process of building an end-to-end sales and marketing plan that helps you select tactics for every stage in the buyer’s journey and to task each tactic with a clear and measurable role.

Haven’t yet registered for the B2B Marketing Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.


 

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Are you ready to get your Funnel flowing faster but don’t know how to make it happen?

This month, the MathMarketing blog will focus on DemandCon, the world’s first conference dedicated to managing the complete sales Funnel, from top to bottom. The blog will give you an insider’s guide to speaker presentations as well as access to special discount offers to the conference itself.

DemandCon provides world-class training from B2B experts who will teach you to successfully apply proven solutions to the challenges you face every day. To advance this knowledge, MathMarketing will host a Black Belt Funnel Plan Training Workshop at the end of the conference. In it, you will build a coherent plan incorporating advanced techniques and best practices for increasing revenue volume and velocity which will help you:

  • Manage your funnel more effectively;
  • Increase your marketing profitability; and
  • Improve your sales conversion rates.

The workshop is designed for marketing and sales professionals involved with lead and revenue generation who can use our special promotion code to receive a 15% discount on their registration.

Bonus offer:
If you are a marketer and you register for both DemandCon and the Black Belt Funnel Plan Workshop, you will receive one free workshop pass to invite a senior colleague from your sales team. Simply email Stephanie Jeanmougin at sjm@risingmedia.com after you have registered for both DemandCon and our workshop to receive your free workshop discount code to register your sales colleague.

Don’t wait, register for DemandCon now and learn how to turn your good business into a great one.

 


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