Make your B2B Marketing Count

How to build a revenue playbook for B2B marketing

Hugh Macfarlane, Founder & CEO of MathMarketing, writes...

In B2B marketing it pays to have a plan. The problem is that often companies recycle ineffective plans based on traditional B2B marketing, rather than revenue marketing. A successful transition from one way of doing things to another depends on having the right information to guide you. Even better, if you can follow a proven, well-worn path, you will get to the main road a lot faster than you would alone. If one path is growing revenue and the other isn’t, you need to know which one is which, and why. So does your company have a Revenue Playbook?

Jeff Pedowitz - President and CEO, The Pedowitz Group, has implemented over 700marketing automation implementations. So he has a clear understanding about which roads lead to nowhere, and more importantly, which roads lead to revenue growth. And he will be sharing his wisdom at DemandCon next week. At the core of his presentation will be a Revenue Playbook, “an essential guideline that takes the marketer on the journey from traditional marketing to revenue marketing.” The key thing here is that a Revenue Playbook contains plays, winning strategies and relevant metrics that work in B2B marketing. And as a firm believer in process-driven results, it will be interesting to see how the Revenue Playbook adds value to the Funnel Plan Training Workshop Chuck Besondy and I will be presenting on day three of DemandCon.

In our B2B Marketing Training Workshop, we will lead you through the process of building an end-to-end sales and marketing plan that helps you select tactics for every stage in the buyer’s journey, and to task each tactic with a clear and measurable role.

Haven’t yet registered for the B2B Marketing Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.


 

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Are you ready to get your Funnel flowing faster but don’t know how to make it happen?

This month, the MathMarketing blog will focus on DemandCon, the world’s first conference dedicated to managing the complete sales Funnel, from top to bottom. The blog will give you an insider’s guide to speaker presentations as well as access to special discount offers to the conference itself.

DemandCon provides world-class training from B2B experts who will teach you to successfully apply proven solutions to the challenges you face every day. To advance this knowledge, MathMarketing will host a Black Belt Funnel Plan Training Workshop at the end of the conference. In it, you will build a coherent plan incorporating advanced techniques and best practices for increasing revenue volume and velocity which will help you:

  • Manage your funnel more effectively;
  • Increase your marketing profitability; and
  • Improve your sales conversion rates.

The workshop is designed for marketing and sales professionals involved with lead and revenue generation who can use our special promotion code to receive a 15% discount on their registration.

Bonus offer:
If you are a marketer and you register for both DemandCon and the Black Belt Funnel Plan Workshop, you will receive one free workshop pass to invite a senior colleague from your sales team. Simply email Stephanie Jeanmougin at sjm@risingmedia.com after you have registered for both DemandCon and our workshop to receive your free workshop discount code to register your sales colleague.

Don’t wait, register for DemandCon now and learn how to turn your good business into a great one.

 


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