Make your B2B Marketing Count

Top of Funnel data strategies for B2B marketing - choosing demand generation technology

Hugh Macfarlane, Founder & CEO of MathMarketing, writes...

What value does demand generation technology add to B2B marketing? There are so many complex technology solutions out there that it can become overwhelming to think about which fit your needs well (and that’s once you know what you need). B2B marketing professionals can be forgiven for holding back, but risk seeing their competitors stride ahead, taking early advantage from new technologies. So how do you choose the right platforms for your company?

At DemandCon in San Francisco next week, Michael Bird, Chief Revenue Officer of Netprospex will be guiding attendees through a decision making process to help B2B marketing professionals to ensure they choose a technology solution that is most suited to their needs.

Michael believes that, “Your sales productivity and marketing campaign results depend on your ability to combine new technologies with the best in new business intelligence”, so this is not a decision to rush into. As well as describing new innovations in business intelligence, he will be offering strategies to turn top-of-funnel data segments into new leads. This discussion around technologies and tactics will feed directly into the Funnel Plan Training Workshop Chuck Besondy and I will be presenting on day 3 of DemandCon.

In our B2B Marketing Training Workshop, we will lead you through the process of building an end-to-end sales and marketing plan that helps you select tactics for every stage in the buyer’s journey, and to task each tactic with a clear and measurable role.

Haven’t yet registered for the B2B Marketing Training Workshop? You can do so (and get a 15% discount!) by scrolling to the bottom of our DemandCon event information page.


 

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Are you ready to get your Funnel flowing faster but don’t know how to make it happen?

This month, the MathMarketing blog will focus on DemandCon, the world’s first conference dedicated to managing the complete sales Funnel, from top to bottom. The blog will give you an insider’s guide to speaker presentations as well as access to special discount offers to the conference itself.

DemandCon provides world-class training from B2B experts who will teach you to successfully apply proven solutions to the challenges you face every day. To advance this knowledge, MathMarketing will host a Black Belt Funnel Plan Training Workshop at the end of the conference. In it, you will build a coherent plan incorporating advanced techniques and best practices for increasing revenue volume and velocity which will help you:

  • Manage your funnel more effectively;
  • Increase your marketing profitability; and
  • Improve your sales conversion rates.

The workshop is designed for marketing and sales professionals involved with lead and revenue generation who can use our special promotion code to receive a 15% discount on their registration.

Bonus offer:
If you are a marketer and you register for both DemandCon and the Black Belt Funnel Plan Workshop, you will receive one free workshop pass to invite a senior colleague from your sales team. Simply email Stephanie Jeanmougin at sjm@risingmedia.com after you have registered for both DemandCon and our workshop to receive your free workshop discount code to register your sales colleague.

Don’t wait, register for DemandCon now and learn how to turn your good business into a great one.

 


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