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MathMarketing appoints Bill Grubbe as US Funnel Coach

July 1, 2009, San Francisco, CA – MathMarketing is pleased to announce the appointment of Bill Grubbe, of WJG Consulting, as an accredited Funnel Coach.

After successfully completing his sales and delivery accreditation in San Francisco on the 19th of June, Grubbe will now sell and deliver Funnel Academy and Funnel Camp across Ohio.

For over 25 years, Bill served in a number of senior executive sales & marketing positions in the contract food service & facilities management services industries. His experience includes working for companies that include Marriott Management Services, ARAMARK, & Compass Group where process implementation has driven outstanding sales results.

Bill has been a practitioner of the Miller Heiman sales processes since 1978 and has been certified to teach their methodologies since 1991. In January of 2000, Bill established his consulting company; with Miller Heiman being a key component of the practice. Bill is currently certified to deliver the complete sales system including Strategic Selling, Conceptual Selling, LAMP, Negotiate Success, & Executive Impact.

Funnel Academy – marketing training is a combination of classroom-style teaching, team workshops and peer networking, and ramps the performance of B2B marketing professionals with training in forming strategy, building campaigns, selecting tactics and measuring results.

Of Funnel Academy, Hugh Macfarlane – Founder & CEO of MathMarketing – says, “B2B marketers face complicated challenges. We can provide them with the tools to develop clear marketing plans and the skills to align their plans with their sales organization. The result is greater sales success.”

Funnel Camp – marketing planning is a unique planning approach which addresses the most common sales and marketing management issue in business today – lack of alignment. Funnel Camp aligns sales and marketing leaders around a single plan – blisteringly clear and highly actionable – so that the confusion that arises from separate marketing plans and sales plans is eliminated.

Both products are underpinned by MathMarketing’s proven B2B sales and marketing methodology, Funnel Logic.

Designed to increase prospect progression through the sales funnel, Funnel Logic dramatically improves sales and marketing effectiveness. At its core are four key principles regarding how sales and marketing are conducted in the best-run B2B businesses:

  1. The aggregate Sales / Marketing function should build its activities around a clear and singular view of the buyers’ journey (not the sales cycle);
  2. This journey should be dimensioned (how many prospects will progress through each stage of this journey over time);
  3. The plans of Marketing and Sales should detail how they intend (together) to cause this progression; and
  4. The actual progression should be measured, so that tactics which work can be bolstered, and those which do not can be shelved.

MathMarketing welcomes Bill Grubbe to the fold, and wishes him all the best as a seller and deliverer of Funnel Academy and Funnel Camp.

Contact Bill Grubbe

Mobile: +1 (614) 499 7527
Email: bill@wjgconsultingllc.com
Biography: www.mathmarketing.com/bill-grubbe

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