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b2b lead generation
A new look at 5 types of content marketing that generate leads
Content has been used in B2B marketing for decades, its certainly not a new phenomenon, but with the pervasive use of the internet to research buying options and the rise of social media to connect with peers, the focus on content to educate buyers through the stages of their buying journey is seeing a strong resurgence.
8 Ways to Make Your B2B Blog a Lead Generation Machine
Many organisations are still dubious about the effectiveness of blogging - mainly because many businesses don’t know how to do it effectively.
Without a goal and a clear focus, the majority of your efforts are wasted.
Is marketing automation an effective tool in the B2B arena?
Jim Lenskold and Debbie Qaqish share key takeaways from their 2012 Lenskold Group/Pedowitz Group Lead Generation Marketing Effectiveness Study.
B2B lead generation: Why Sales and Marketing alignment produces better leads
The sales department wants the marketing department to provide more leads. But they want them to be “better qualified”. The real question is, “qualified according to whom?”
