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B2B content marketing
How to build buyer personas that work: A B2B Marketer's guide
Over 80% of B2B marketers are going online to commence their Buyer's Journey. Therefore, the importance of content marketing is rapidly increasing and is now being seen as the the key to engaging with one's target audience. But here's the bad news, most B2B Marketers just don't understand their target buyer's world and particularly their purchasing journey.
Top 5 locations for "Call To Action" Buttons for lead generation
You can add your calls to action anywhere you like, however, there are five places that you cannot afford to ignore. Pretty much every page on your site is an opportunity to convert a visitor to a lead.
A new look at 5 types of content marketing that generate leads
Content has been used in B2B marketing for decades, its certainly not a new phenomenon, but with the pervasive use of the internet to research buying options and the rise of social media to connect with peers, the focus on content to educate buyers through the stages of their buying journey is seeing a strong resurgence.
A new look at five types of B2B content marketing that generate leads
Content has been used in B2B marketing for decades, its certainly not a new phenomenon, but with the pervasive use of the internet to research buying options and the rise of social media to connect with peers, the focus on content to educate buyers through the stages of their buying journey is seeing a strong resurgence.
