Make your B2B Marketing Count

How to align your b2b marketing to the way businesses buy

Hugh was recently in Paris helping Cisco gain additional velocity in the funnels of their partners. He presented along with Martin Lindstrom, William Aruda, Marc Lewis and many others. Prior to the presentation, Hugh gave a short interview introducing the buyer's journey.

 

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Are Sales and Marketing aligned in your business?

Marketing complains that Sales doesn’t follow up its leads. Sales responds that the so-called ‘leads’ are rubbish. It’s a scenario that plays out to the detriment of many businesses...

But, why does Sales and Marketing alignment matter? A study conducted by MathMarketing, in conjunction with MarketingProfs.com, revealed that aligned businesses were significantly outperforming their non-aligned competitors. Specifically, they were:

  • Outgrowing their competitors by a massive 5.4 points of growth;
  • Closing 38% more of their proposals; and
  • 36% better at hanging onto their customers.

So, how do you create and then sustain Sales and Marketing alignment in your business?

To learn the 3 proven steps, download Aligning Marketing and Sales for Growth today.


 


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